Contents

Overview

Introduction

The Importance of Data Quality to the CRM On Demand User

Automated Data Cleansing Is Today's Best Practice

How to Ensure Accuracy and Usability of Data Using Data Cleansing Technology

Step 1: Clean & Standardize All Data Prior to the Initial Data Load

Step 2: Stop Bad Data From Entering the CRM System

Step 3: Check for Ongoing Data Quality Within the CRM System

Summary

About Us

About the Authors


Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return Index

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - (Page 1)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Overview (Page 2)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Automated Data Cleansing Is Today's Best Practice (Page 3)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Automated Data Cleansing Is Today's Best Practice (Page 4)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Step 1: Clean & Standardize All Data Prior to the Initial Data Load (Page 5)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Step 1: Clean & Standardize All Data Prior to the Initial Data Load (Page 6)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Step 2: Stop Bad Data From Entering the CRM System (Page 7)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Step 3: Check for Ongoing Data Quality Within the CRM System (Page 8)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - Step 3: Check for Ongoing Data Quality Within the CRM System (Page 9)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - About Us (Page 10)

Oracle Whitepapers - Data Quality Management - Maximize Your CRM Investment Return - About the Authors (Page 11)

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